Pacific Shores Research Group, LLC is a U.S.-based digital publishing organization founded in 2020.
We build consumer education-focused brands that align with every step of our users decision making journey of whatever vertical they are in. We publish content that blends data-backed research with the voices of expert practitioners and produce quizzes, guides, visuals, and videos that are consumable by our users.
Our two core verticals are healthcare and higher education, and we serve patients, students, faculty, and employers. From understanding the requirements to become an LPC in a specific state to completing research around new peptide sciences focused on longevity, our content meets users where they are in their education journey.
From completing research around new peptide sciences focused on longevity to understanding treatment options, our content meets patients where they are in their education journey.
From understanding the requirements to become an LPC in a specific state, our content meets students, faculty, and employers where they are in their education journey.
Our core focus is on providing helpful, high-effort content that addresses education gaps that exist in the industries we focus on. Each site has a clear purpose that differentiates it from other providers in the space and supports users in making unbiased decisions about their health and educational futures.
We have strict and unbiased editorial oversight behind our content and mirror the traditional newspaper approach. All content rolls up to our managing editor, who has thirty years of producing accurate, high-quality content for various print and web publications. Our expert contributors are vetted and required to hold up-to-date credentials within the spaces that they practice.
Pacific Shores Research Group owns and operates a portfolio of consumer-focused brands in the healthcare and higher education verticals. Each site has a defined focus, audience, and UVP, and is geared towards providing helpful insights to medical and educational populations. Our editorial and governance standards are carried across all the brands that we support.
Our team includes professionals with extensive experience in the healthcare and higher education spaces, bringing decades of combined experience to our brands.
CEO & Co-Founder
Robert Lee has spent two decades partnering with higher education institutions to help identify, position, and launch degree programs into the online and hybrid market. His experience spans a wide range of institutions, from niche bootcamps to ivy league institutions, and includes involvement in the entire student journey, from initial brand interaction through graduation.
In 2017, Robert expanded his work beyond higher education to introduce Policy Lab, a platform focused on connecting patients with clinical trial opportunities. As Policy Lab grew, the platform went on to partner with some of the largest CRO’s and pharmaceutical organizations in the United States, and its patient enrollment experiences were instrumental in providing participants for numerous studies aimed at addressing chronic and viral diseases.
Through his experience in higher education and healthcare, Robert has extensive experience working in regulated environments, with familiarity around regulatory frameworks such as Title IV compliance and Institutional Review Board (IRB) oversight. Robert works closely with the editorial team to make sure that these frameworks are accurately implemented across the larger Pac Shores content creation process.
Co-Founder
CTO
Luke Hopkins is a Chief Technology Officer and senior software engineer with over 12 years of experience delivering robust, scalable digital platforms across marketing, education, and veterinary software sectors. While specialising in hands-on software development, Luke has led technology strategy across the full stack—from application architecture to cloud infrastructure and compliance.
As CTO at Policy Lab, Luke led the technical direction of a platform designed to help users efficiently discover clinical trials aligned with their individual needs. He oversaw the design and delivery of core platform functionality, integrations with multiple contract research organisations (CROs), and the cloud infrastructure that supports the service. A key focus of his role was ensuring that sensitive user data and registration workflows met strict HIPAA compliance standards.
Luke also serves as CTO at another business, bringing a pragmatic, delivery-focused approach to technology leadership that balances long-term strategy with hands-on execution. He works primarily with AWS, TypeScript, Laravel, and Angular, and is known for building systems that are secure, maintainable, and aligned with business goals.
Director of Brand Development
Director of Editorial & Content Operations
To support ongoing organizational operations and growth, we monetize our brands by introducing relevant paid listings where appropriate. We maintain a clear distinction between our monetization and editorial efforts, and we complete all our rankings independently of monetization efforts.
